Director of Social Media & Content

 

H.V.M.N. is a rapidly expanding consumer packaged goods health and wellness brand that is revolutionizing the industry with our flagship product, Ketone-IQ™. With a significant $6 million contract with U.S. Special Operations Command, Ketone-IQ™ has been widely recognized for enhancing endurance and recovery, earning us a diverse range of dedicated users, including Navy SEALs, Tour de France cyclists, and professional athletes. We want to hire a dynamic and skilled Social Media Lead to join our growing team to manage our social media and paid ad creatives.

Who you are

• You are obsessed with storytelling and maximizing social media for distributing content.
• You have a proven track record and an exceptional portfolio in shooting, editing, and producing content for organic social and paid social ads.
• You are located in LA area and can travel as-needed basis to collaborate and create content with our CEO, Lead Researcher, and our content partners.
• You enjoy owning cross-functional content-related projects and working closely with Marketing, Partnership, Research, CEO, brand partners, and whoever is needed to create impactful content.
• You are highly organized and excellent in communication

Key Responsibilities:

• Social Media Strategy & Execution
  • Own overall social channel strategy and content calendar. Engage with and scale our community.
    • Develop, track, and manage social media OKRs and KPIs. Regularly report on analytics and metrics tied to our key goals and objectives.
  • Own end-to-end coordination, production, creative, editing, and posting of content collaborations between our brand partners and our CEO and Lead Researcher.
    • Work closely with our Marketing and Partnerships team to develop content around our brand partners.
    • Edit video, images, and other forms of content into compelling and potentially viral reels, stories, and posts.
  • Monitor and maintain a strong understanding of activity from competitors, other aspirational brands, and influencer culture to gauge trends and inspiration in a consistently changing landscape.
  • Direct, inspire, and manage other creatives, such as content partners, editors, photographers, producers, and videographers.
  • Maintain a thorough knowledge and understanding of H.V.M.N. and our flagship product, Ketone-IQ and its experience, products, challenges, and customer.
  • Collaborate closely with our Retention Marketing Team to ensure influential community-centric content is broadcasted through our email and SMS channels.
  • Owns communication on our social platforms.
• Paid Social
  • Manage our content library, create content that can be used for future Paid Social purposes.

zpQOHzlENh

$ads={2}

 

.

$ads={1}